top of page
Blue Skies

PROFESSIONAL BACKGROUND

May 2022 - Present

Influencer Marketing Manager

air up inc

Santa Monica, CA / Munich, Germany

  • Assist with the planning and execution of the influencer marketing strategy to launch the brand into the US market

    • Successfully doubled the company's revenue within 10 months through strategic influencer partnerships and innovative marketing campaigns.

  • Discover, outreach, negotiate and sign influencer partnerships to drive performance and brand awareness

    • Experience with all tiers from Nanos to Megas on Instagram, TikTok, YouTube and Twitch platforms

    • Focus on (but not limited to) Entertainment, Lifestyle, Gaming and Commentary categories

    • Garnered approximately 100M impressions through influencer marketing campaigns in 2022 and 180M in 2023, resulting in significant brand visibility and engagement.

  • Draft and maintain influencer and user-generated content (UGC) briefs to ensure the delivery of innovative, high-quality content and campaigns.

    • Achieved a 48% above-average click-through rate (CTR) performance in 2022 with Avery Cyrus and a 171% above-average CTR performance in 2023 with KallMeKris through their UGC content.

  • Effectively manage monthly budgets exceeding $1 million and foster agency relationships to expand the influencer network.

  • Implement rigorous tracking, analysis, and documentation of key performance indicators (KPIs) for each partnership, facilitating data-driven decision-making and actionable insights.

July 2020 - April 2022

Influencer Marketing Specialist

​

Bang Energy

Weston, FL

  • Managed 500+ influencer partnerships to drive performance and brand awareness within the US market and LATAM division (Mexico, Colombia, Argentina, Chile, Peru).

  • Strategically devised and executed LATAM influencer marketing initiatives, elevating Colombia to one of our top-performing markets besides the US.

  • Efficiently engineered 25 influencer campaigns that collectively boosted brand awareness by 40% and escalated sales conversions by 20% in the US.

  • Managed and continually optimized influencer database, meticulously tracking KPIs for each strategic partnership.

  • Audited around 500 pieces of influencer content monthly to ensure it fit the brand’s SOPs.

  • Coordinated 300+ influencers and talent at brand events and content shoots on national and international levels.

Blue Skies

Education

Bachelor of Science in Psychology 

University of Florida

2020

Gainesville, FL, USA

Bachelor of Science in Advertising 

University of Florida

2020

Gainesville, FL, USA

Masters of Arts in Mass Communications with a Specialty in Social Media 

University of Florida

Present

Gainesville, FL, USA

Blue Skies

Skills

  • Microsoft Office Suite

  • Google Workspace Software

  • Adobe Creative Suite

  • Dropbox Software

  • Asana

  • Slack

  • Shopify

  • Google Analytics

  • Tableau

  • Canva

  • UGC Content Creation

  • HubSpot

  • Hootsuite Social Media Marketing and Management Dashboard

  • GRIN Influencer Marketing Software

  • Julius Influencer Marketing Software

Certifications

  • eCornell Social Listening and Community Management

  • LinkedIn Google Analytics Training

  • LinkedIn SEO Foundations

  • LinkedIn Social Media Marketing for Small Business

  • Hootsuite Platform Certification

  • Hootsuite Social Marketing Certification

  • HubSpot Social Media Marketing Certificate Course

Languages

Spanish (native)

English (proficient)

bottom of page