W by Jake Paul

W is a men's personal care brand founded by Jake Paul, offering body sprays, deodorants, and body washes designed to smell premium without the premium price. I was hired to launch W’s influencer marketing program into the U.S. market from the ground up. I developed and executed the full strategy, working with a wide range of creators — from nano and micro influencers to major celebrities including Sean O'Malley, Arcángel, Rubi Rose, Livvy Dunne, and Jake himself. These partnerships helped drive over 50 million impressions in the first four months and established W as a standout brand in the Gen Z personal care space.