Air Up Inc
Air Up is a German-based brand that sells innovative water bottles that flavor water through scent, encouraging people to drink more water without added sugars or artificial ingredients. I was brought in to lead their U.S. influencer marketing launch and was hired specifically to build the influencer program from the ground up. Back then, the best way to gauge interest was through macro and mega influencer collaborations, so I developed and executed campaigns with some of the biggest names on TikTok, YouTube, and Instagram. These efforts helped establish the brand's presence in the U.S. and played a key role in doubling revenue within the first 10 months.
Ryan Trahan x air up inc
Category: Entertainment
Tier: Celebrity
Ryan Trahan started his channel as a track and field athlete, sharing his trainings and daily life as well as running tips and tricks until he became one of the biggest Entertainment YouTube creators to this day. His content is usually vlog style and he has been steering towards adventures and road trips, where he shares his experiences and lets his personality shine through. The intent of this collaboration was to let him do just that: be himself while incorporating air up into his content as seamlessly as possible.
Kat Stickler x air up inc
Campaign: air up launch into US
Kat Stickler is highly recognized mom/comedy influencer on TikTok and Instagram. She was part of air up's launch into the market, with her "Acting like my hispanic mother" video reaching 4.6M views (considered viral in 2022). Here are some pieces on content I managed within this partnership:
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TikTok
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Acting Like My Hispanic Mother
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4.6M views​
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500k+ likes
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900+ comments
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22.6k saves
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2.2k shares
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2M views​
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170k+ likes
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480+ comments
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2.3k+ saves
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200+ shares
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1.1M views​
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72k+ likes
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330+ comments
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830+ saves
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100+ shares
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Instagram Reels
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​Acting Like My Hispanic Mother (Reshare)
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890k views​
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37.4k+ likes
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600+ comments
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802k views​
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53.5k+ likes
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300+ comments
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Airrack x air up inc
Category: Entertainment
Tier: Celebrity
Airrack is also at the top of the list when it comes to Entertainment YouTube creators, friends and collaborating with Mr.Beast, Ryan Trahan, FazeRug, among many others. He specializes in creating vlogs, pranks and challenge videos. He was the first one to come to mind when looking for creators who think outside the box, and his integrations did not dissappoint. The ultimate goal with this collaboration was to come up with crazy, innovative ideas to incorporate air up.
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I Tested the World's Most Expensive Hotel​
2.4M views​
101k+ likes
3.1k+ comments​​
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Avery Cyrus x air up inc
Campaign: air up launch into the US + brand awareness push
Avery Cyrus is a popular LGTBQ creator who enjoys traveling, trying new foods and artistic activities. She is at the top of the TikTok landscape. She was part of air up's launch into the market, with her "Acting like my hispanic mother" video reaching 4.6M views (considered viral in 2022). Here are some pieces on content I managed within this partnership:
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TikTok
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5.4M views​
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668.5k+ likes
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1770+ comments
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58.4k saves
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8245+ shares
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3.4M views​
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124.2k+ likes
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650+ comments
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8314 saves
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580+ shares
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Gift With Taste: Holiday Bundles
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4.8M views​
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71k+ likes
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1390+ comments
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5140+ saves
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1230+ shares
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4.5M views​
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235.4k+ likes
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980+ comments
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19.2k saves
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3700+ shares
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Matthew Beem x air up inc
Category: Entertainment
Tier: Mega
Matthew Beem is a highly recognized Entertainment creator who is connected to others in the space like Mr. Beast, Airrack, Ryan Trahan, etc. His videos are usually pranks or challenges he decides to take on. His energy is always very high and he did an amazing job at creating engaging integrations, featuring other creators who also work with air up like Zealous and Jesse James West.
Yuri LaMasBella x air up inc
Campaign: brand awareness push
Known for her Kardashian skits, I signed Yuri to be part of our brand awareness push campaign, where we wanted creators to just incorporate air up into their usual content. Check some of them out here:
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TikTok
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Kardashian Sister air up Dispute
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6.2M views​
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888.6k+ likes
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4710+ comments
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74.6k saves
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25.6k shares
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1.4M views​
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147.4k+ likes
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1790+ comments
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5090 saves
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6910+ shares
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1.3M views​
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119k+ likes
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1580+ comments
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3345+ saves
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4025+ shares
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Instagram Reels
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Kardashian Salad Talk (Reshare)
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3.1M views​
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184.4k+ likes
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3200+ comments
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2.2M views​
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111.3k+ likes
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2480+ comments
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Marko x air up inc
Category: Entertainment
Tier: Mega
Marko falls within the artistic side of the Entertainment category but he is very close to Airack, Mr.Beast and all the challenge/prank creators. The intention working with him was to create integrations that would emphasize the aesthetic of the air up bottle. Marko not only was able to nail that aspect, but he also made sure to include other celebrities or popular figures like Joe Rogan, ultimately giving the video an even higher reach and engagement.
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Customizing Strangers Shoes in Public...​
1.5M views​
56k+ likes
1.8k+ comments​​
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Jojo Siwa x air up inc
Campaign: brand awareness push + black steel bottle launch
Jojo Siwa was one of the first celebrities to work with air up. She was able to market air up to her younger demo while also giving us good reach to build brand awareness. Here are some of the pieces we worked on:
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TikTok
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7.4M views​
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556.2k+ likes
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3450+ comments
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44.5k+ saves
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4900+ shares
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3M views​
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120.9k+ likes
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615+ comments
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5600+ saves
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595+ shares
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Danny Gonzalez x air up inc
Category: Commentary
Tier: Mega
Danny Gonzalez is the leader of the Commentary category within YouTube. He has all the necessary qualities a commentator needs to have in order to deliver top-tier content. He's able to talk about any topic and make it relatable and intriguing. The intention behind this collaboration was to let him use his humor and personality to promote air up in a organic and entertaining way.
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This Nutcracker Knockoff is a Nightmater​
3.5M views​
190k+ likes
9.2k+ comments​​
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TikToker Digging A Tunnel System Under Her House
3.4M views​
207k+ likes
10.6k+ comments​​
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Kurtis Conner x air up inc
Category: Commentary
Tier: Mega
Kurtis Conner is a leader within the Commentary category, and also happens to be best friends with Danny Gonzalez. He has an amazing sense of humor, and the ability to make any topic funny and relatable. He always gives a very human perspective on popular or trending current events and his audience really believes in what he has to say. I wanted to bring him and Danny together to have back-to-back strong content. All of Danny's and Kurtis's air up integrations have made it to the YouTube Trending Page so far.
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I Took a Vision Healing Masterclass​
4.1M views​
202k+ likes
9.7k+ comments​​
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Leo Skepi x air up inc
Campaign: brand awareness push
Leo Skepi has been on the rise within the TikTok and Podcast worlds. I thought he'd be the perfect creator to do an unboxing with, letting his personality shine through.
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TikTok
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2.4M views​
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363.4k+ likes
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1200+ comments
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16.7k+ saves
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1820k+ shares
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Karl Jacobs x air up inc
Category: Gaming
Tier: Mega
Karl Jacobs is a great creator to tackle a younger demo that is into Gaming and reaction videos. He keeps it high energy, visual and adds more entertainment with his sense of humour. He has been able to deliver very authentic integrations where he involves his friends and other creators to make it even more interactive.
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Star Wars Battles in Minecraft!​
1M views​
31k+ likes
1.2k+ comments​​
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Drew Afualo x air up inc
Campaign: launch into the US + brand awareness push
Drew has been the go-to girl when it comes to opinions. I decided to work with her when launching into the US in order to instill that same sense of credibility from her audience, but towards air up. Here is some of her work:
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TikTok
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783.4k views​
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63.3k+ likes
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540+ comments
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2200+ saves
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270+ shares
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700k views​
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53.6k+ likes
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1380+ comments
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1710+ saves
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280+ shares
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LazarLazar/LazarBeam x air up inc
Category: Gaming
Tier: Celebrity/Mega
LazarBeam is at the top of the list when it comes to Gaming and Commentary within Gaming. He was a perfect fit to our strategy, as we were wanting to dive into the Gaming and Commentary categories and gave his air up integrations a spot on the YouTube Trending page. He is sarcastic, witty and makes the integrations feel casual and authentic.
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My First Unreal Win!​
4.8M views​
178k+ likes
5k+ comments​​
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Tay & Soph x air up inc
Campaign: brand awareness push + black steel bottle launch
Tay & Soph have a huge loyal following because of their funny, cute and relatable couple content. Their personalities really make the content come to life, so they were the perfect addition to our brand awareness push as well as black steel bottle launch. Here is some of their work:
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TikTok
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2.4M views​
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264.8k+ likes
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790+ comments
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28.2k+ saves
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2580+ shares
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2.3M views​
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123.3k+ likes
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380+ comments
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7500+ saves
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1500+ shares​
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Jarvis Johnson! GOLD x air up inc
Category: Commentary
Tier: Macro
Jarvis suggested we work on his secondary platform GOLD, and it did not disappoint. While he has a main channel that falls within the Mega tier, his GOLD channel allowed us for a closer relationship with Jarvis's most loyal subscribers. His authenticity and care for his audience has taken him very far, instilling an undying sense of credibility in his subscribers. The goal behind this collaboration was to dive into the Commentary category working with the best and most trusted creators, and Jarvis is just that.
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Working "For Free" on TikTok​
1.3M views​
73k+ likes
4.1k+ comments​​
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Shane's Conspiracies Won't Stop​
1M views​
49k+ likes
3100+ comments
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GWizzle x air up inc
Campaign: brand awareness push
Known for her good vibes and singing in the car videos, GWizzle was another creator I worked with on TikTok when building some brand awareness in the US Market.
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TikTok
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1.1M views​
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174.8k+ likes
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350+ comments
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9500+ saves
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780+ shares
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432.6k views​
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15.2k+ likes
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20+ comments
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470+ saves
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2+ shares
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Astral Spiff x air up inc
Category: Gaming
Tier: Macro
AstralSpiff has been on the rise for the last couple of year, garnering more and more views with each video because of his amazing gaming skills and funny commentary. He has been able to create a loyal community that keeps up with him and and his content. He's not one to do a lot of sponsorships, so when he does his audience really takes his recommendations into consideration.
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The Funniest Speedrun submission fails for Roblox DOORS​
1.9M views​
58k+ likes
1.6k+ comments​​
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Beating the MUCH HARDER Ultimate Custom Night VR​
1.9M views​
46k+ likes
1.5k+ comments
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The Cordle Family x air up inc
Campaign: brand awareness push
The Cordle Fam is one of the most loved couples on TikTok so I saw it as an amazing opportunity to place an air up. They were able to capture a normal, relatable family moment while incorporating air up very naturally.
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TikTok
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4.2M views​
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455.1k+ likes
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890+ comments
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24.4k+ saves
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28.6k+ shares
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400k views​
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28.2k+ likes
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60+ comments
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500+ saves
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130+ shares​
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Soph Mosca x air up inc
Campaign: brand awareness push
After seeing her girlfriend Avery Cyrus promoting air up, Sophia reached out claiming she wanted to work with us. Her story was a bit more personal, as she started drinking air up as a means to flavor her water with no additives or sugars. Her audience loved her air up videos and she was able to instill some credibility in her audience. Some of her highlight posts here:
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TikTok
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1.9M views​
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61k+ likes
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225+ comments
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1915+ saves
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320+ shares
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1.2M views​
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147.4k+ likes
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1790+ comments
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5090 saves
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6910+ shares
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